Studies show people drink more when the economy tanks. I don’t. I’m a traditionalist. I still prefer the needle. But what if you’re the CEO of a brewery?

That’s right, you’d drop a wad of cash on an ad campaign aimed at Americans under 35. No doubt the wizards at Anheuser-Busch hope this ad goes viral. But I think they’ve managed to ruin “dude” for the rest of us.

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